Innovation Clusters in China and Regional Market Strategies for Start-ups and SMEs

20 May 2022 / 1pm - 4pm

Unfortunately, the event is canceled. Please contact us if you have any questions.



1:00 - 1:15 pm - Registration at venue

1:15 – 1:20 pm - Welcoming remarks
Veronique Dunai, Head of China Competence Center @IHK Frankfurt and Darmstadt

1:20 – 1:40 pm - Introduction and overview of regional clusters in China
Christina Otte, Deputy Director East Asia @Germany Trade and Invest (GTAI)

1:40 – 2:00 pm​​​​​​​ - Market strategies for Shanghai and the Yangtze River Delta
Wei Zhu, CEO @Tianyi Consulting, Start-up Mentor @German Accelerator

2:00 – 2:20 pm Coffee break

2:20 – 2:40 pm​​​​​​​ - Innovation Opportunities in the Greater Bay Area via the Hong Kong Platform
Winsome Chan, Director, Germany, Central Europe & Benelux @Hong Kong Trade Development Council (HKTDC)

2:40 – 3:00 pm - China and the Economy of Experience
Tobias Geisler, CEO & Co-Founder @VAVE Germany GmbH, The Space Experience Design Company.​​​​​​​

3:00 – 4:00 pm​​​​​​​ - Networking and Snacks
Together with our experts



Winsome Chan

Winsome Chan

Ms. Winsome Chan is a member of the senior management team at the Hong Kong Trade Development Council (HKTDC), the statutory organisation responsible for promoting and fostering Hong Kong’s external relationship with economies around the globe. Since April 2019, Ms. Chan has been appointed as the Director, Germany, Central Europe & Benelux, with her office based in Frankfurt. She oversees all HKTDC promotions in her assigned region, supported by a capable team of 18 marketing managers and executives.
Christina Otte

Christina Otte

Ms. Christina Otte is Deputy Director East Asia at Germany Trade & Invest (GTAI). Germany Trade & Invest is the economic development agency of the Federal Republic of Germany. With more than 50 offices in Germany and abroad, and its network of partners throughout the world, GTAI supports German companies setting up in foreign markets, promotes Germany as a business location and assists foreign companies setting up in Germany. Ms. Otte is responsible for analyzing the Chinese market and coordinates the trade information publications of GTAI on China.
Wei Zhu

Wei Zhu

Mr. Zhu is founder of Tianyi Consulting. He supports companies to go global in a structured and hands-on manner.
He lived and worked in China, Singapore and Germany, helping companies to optimize their business framework, distribution and strategy. Collaboration and innovation is what drives him to contribute to the start-up ecosystem. Through his experience as an angel investor and mentor at German Accelerator, Mr. Zhu is able to provide valuable insight into how startups can be more effective in their business models.
Tobias Geisler

Tobias Geisler

Mr. Tobias Geisler is CEO and Co-Founder of VAVE . The Space Experience Design Company. As an experienced brand consultant, interior designer and creative director - he believes in the power of space to tell immersive stories that people can experience, remember and share. Together with his multidisciplinary team of consultants, designers and developers he works with cultural and corporate clients to innovate and transform their brands through strategy, design and technology. VAVE is operating globally from five locations – Frankfurt, Munich, Hangzhou, Shanghai and Shenzhen.
Veronique Dunai

Veronique Dunai

Head of China Competence Center
@IHK Frankfurt am Main

Event location


Veronique Dunai
IHK Frankfurt am Main
Telefon: +49 69 2197-1433